Are you searching for some effective lead generation techniques? If so, I’m glad you’re here! You see, no matter what kind of business you have, network marketing, home business, or traditional business, leads are your lifeblood!
You need leads, plain and simple.
Now I agree that learning how to market online and generate leads using the Internet is an absolute must if you want to be successful in today’s marketplace. However, the more leads the merrier, right? More leads = More sales. So why overlook offline lead generation techniques that still work and work well?
You are about to learn 3 offline lead generation techniques that are dead simple, extremely easy to do, and can be very effective if done properly.
Offline Lead Generation Techniques – Drop Cards
Using drop cards as one of your lead generation techniques is probably the cheapest and easiest of the 3 techniques I’m going to talk about today. A drop card is simple a business card, or over sized business card that you simply “drop” or purposely “leave behind”. It’s as easy as creating a quick message with either a phone number or website (or both) for the prospect to go to.
If you are in the network marketing / home business industry you might say something this…
“If you want to work the rest of your life, that’s your business. If you don’t, that’s my business. Go here (website) or call (phone number) for more information.”
or…
“Earn Executive Level Income Working From Home (phone number here) Don’t Believe Me – Don’t Call!”
The key with using drop cards is placement. You want to drop your cards in high trafficked areas so people will find them. So good places would be resturante bathrooms, gas pumps, atm’s post offices, park benches, etc… When done properly, using drop cards can be one of the more effective offline lead generation techniques.
Offline Lead Generation Techniques – Bandit Signs
While these are different from drop cards, the concept is pretty much the same. Instead of using a small card, you are going to be using a large poster. And instead of leaving them behind or dropping them somewhere, you’re going to hang them in high trafficked areas.
The key with bandit signs is to stand out. It has been proven time and time again that using big yellow signs stands out. Pink also works well. You can use the same message or variations of the same message you use on your drop cards. You can make these signs yourself or you can order them from any type of printing place. These however are not very cheap if you order them.
Some good places for these signs would be busy intersections, parks, basically anywhere outdoor that gets a lot of traffic.
Offline Lead Generation Techniques – Car Graphics
Turning your car into a mobile billboard for your business can generate more leads than you think. Depending on where you live and where you drive everyday, you can literally pass by thousands of people every day. How many leads do you think you can get if you had magnets, window graphics, or even a full car wrap on your car? I’m telling you, lots!
I know people who have personally build very successful business using this as one of their main lead generation techniques. Now, I will say that having windo graphics or getting your car wrapped is a lot more effective than just having magnets on your car, but it is also very expensive. If you can afford it, do it. If not, then you should at least start with some car magnets.
My Final Thoughts
The main goal with these 3 offline lead generation techniques is the same… Get your message in front of as many people as possible, offline. If you take the time to implement all three of these techniques, I guarantee you will be generating leads in no time. Of course, you are not going to generate the amount of leads you can by marketing your business online, but hey, leads are leads. And as far as I’m concerned, the more leads the better.
When it comes to marketing and generating leads offline, these are probably the most cost effective lead generation techniques. Now, if you want to learn how to market your business and generate leads online, Click Here to learn more about the online marketing & training system I personally use to build my business online.
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Aloha,
Frank Caparso
Home Business Entrepreneur










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